Handcrafted artwork is often viewed as a unique and special product. This subjectivity allows artists to select what they think is best for their art prints. There are many methods for deciding what sizes to offer, like keeping the same size as the original, reducing the size, standardizing the crop, or keeping it a custom size.
High-resolution files and quality media also play an essential role when selecting sizing for your prints. The possibilities can seem endless when ordering, but focusing on what looks the best is always better.
Pros of Limiting Size Options
- Easy Inventory
- Consistent products
- Streamlined production
- Cost-efficient
If you are considering buying a poster, there is usually only one size available from your favorite artist. Investing in an original piece that speaks to you also limits your size choices. Size in these scenarios is not necessarily the focus of the purchase.
However, when gearing up your lineup for sales, you should add some art prints of different sizes. Giclee printing allows you to sell your artwork in various formats and sizes, whether you're setting up an online store or inventorying for a show.
The more size options, the more file prep, and the more you'll have to inventory, if you are not drop shipping. However, limiting the different-sized prints lets you curate your products and visual experience for your customers.
We recommend keeping the size selection to 4 or fewer per art piece for simplicity of customer choice and product setup. If a potential buyer needs a specific size, they will most likely ask about it.
Best Practices for Artists
Visiting art shows and galleries can inspire ideas for current marketing and product choices. Having trending sizes and avoiding overwhelming customers are practices to consider when selecting your final sizing decisions.
If multiple sizes are available, customers might choose the smallest option for spending purposes. Having multiple sizes available is never a bad plan, but knowing your target audience will always help.
Starting off with one or two different sizes, such as a mini and medium art print, will help you gauge what sells the most.
Framing and Cropping Considerations
Match your image’s natural aspect ratio. This can be done by measuring the original artwork, finding the aspect ratio, and picking sizes based on it. In this case, your artwork will not have to be cropped.
Keeping your print sizes standard can also help with ease of framing. Standard sizes fit in readily available frames. Remember to keep your signature and a well-balanced composition intact when cropping to fit a standard size.
Check out our Sizing Guide
Reviewing sizing and aspect ratios before printing will reduce setup time and possible reprints due to miscalculations. We recommend soft proofing on a color-calibrated monitor and zooming in to double-check any crops and edits before printing.
If you are unsure about your file's printing capabilities, please contact us. We can review your file and discuss the available options.
