What Type of Wall Art Sells Best Online?

What Type of Wall Art Sells Best Online?

Read this quick article to find out which wall art formats and sizes sell best on e-commerce platforms and how to choose the right options for your online shop.

August 22, 2025 · 3 min read

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“Wall Art” can mean many things, but at The Stackhouse, it refers to prints that are ready to hang or display the moment they arrive. Our wall art collection includes Mounted Prints and Gallery-Wrapped Canvas Prints, two formats that balance professional presentation with convenience for artists and buyers alike.

Defining Wall Art

Mounted and gallery-wrapped prints are both display-ready products, designed to save time and reduce framing needs. When you choose these formats, your artwork is in its final, polished form—ready to hang on a wall or shelf immediately.

Mounted Prints

Mounted prints feature your artwork on a rigid foam board or Gatorfoam backing, giving the piece a sturdy structure that makes it easy to frame or display. They are ideal for shows, retail settings, and collectors who want clean, modern presentation.

Gallery-Wrapped Canvas Prints

Gallery-wraps are printed on canvas and stretched over a wooden frame, wrapping the image around the sides for a three-dimensional effect. This gives your print depth and a professional fine art look that is perfect for direct wall display—no frame required.

Online Buyer Behavior

When selling wall art online, buyers tend to prefer formats that are easy to purchase, ship, and display. To appeal to this audience, offer products that balance quality with convenience.

Top Characteristics Buyers Look For

  • Standard sizes that fit common frames or hanging spaces
  • Giftable formats that arrive ready to display
  • Lightweight and easy-to-ship products (small to medium sizes)
  • Pieces that are ready to hang or simple to frame

Best-Selling Wall Art Formats

The most popular wall art products at The Stackhouse include Canvas Gallery Wraps, framed prints, and Matted Prints. Each has its own appeal depending on your target market and aesthetic.

Gallery-Wrapped Canvas Prints

These are consistently top sellers for both artists and photographers. They arrive ready to hang, which makes them perfect for online buyers and event shoppers. Gallery wraps are also great if your original artwork was painted on canvas and you want to preserve that look in reproduction.

Mounted or Matted Prints

Mounted and matted prints are ideal for customers who enjoy customizing their own frames or coordinating with existing décor. This flexibility allows buyers to match their wall art to their space without committing to a pre-framed piece.

Seasonal and Décor Trends

Aligning your wall art offerings with current home décor trends can help increase visibility and sales. Consider where your art will be displayed and what styles are popular during each season. For instance, bright florals and natural tones may sell better in spring and summer, while minimalist designs or deep tones resonate during fall and winter.

  • Research interior design trends and color palettes for the year.
  • Offer collections or themes that fit trending aesthetics, such as coastal, boho, or modern minimalism.
  • Highlight giftable and seasonal items during holidays or event seasons.

Marketing and Selling Wall Art

Marketing wall art effectively requires a balance of visuals and presentation. Use high-quality photos, lifestyle mockups, and clear descriptions to help customers imagine your art in their homes. Be sure to emphasize features like “ready to hang” or “framing optional” in your product listings.

Pro Tip: Display photos showing your art on real walls—such as living rooms, studios, or galleries—can significantly increase buyer confidence and conversion rates.

Ready to Create Your Own Wall Art?

Whether you want to sell your prints online, in person, or in galleries, our Wall Art Collection makes it easy to offer professional, ready-to-display products. Not sure which surface or finish to choose? Order our Free Media Sample Set to compare papers and canvases in person, or contact our team for personalized recommendations.

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Sam Earley

About the Author

Sam Earley

Sam Earley is the Print Production Manager at The Stackhouse. She holds a Bachelor’s Degree in Studio Art from the University of West Florida and is an avid artist and motorcyclist.

About the Stackhouse

The Stackhouse is your trusted fine art print studio, dedicated to helping artists and photographers bring their vision to life. We combine craftsmanship with the latest printing technology to deliver results that stand out.

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