How to Build a Wholesale Line Sheet for Art Prints

How to Build a Wholesale Line Sheet for Art Prints

Build a buyer-ready wholesale line sheet with clear art print products, sizes, packaging, prices, minimums, lead times, and order details.

August 26, 2026 · 6 min read

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An Art Print Wholesale Line Sheet should make it easy for a shop or gallery to place an order. It is not the full story of your art practice. It is a short buying tool with clear products, prices, minimums, lead times, and order instructions.

Build it around the offer you can produce again. A buyer needs to know what arrives, what it costs, and what happens next. If the sheet requires a long explanation before someone can order, the product list is probably still too loose.

Put One Buyable Product on Each Art Print Wholesale Line Sheet Row

Give every print design and size a clear row or product block. Include a small image, artwork title, product name, size, and item code. The code can combine a short artwork ID with the size or package. Keep it easy to type into an email or purchase order.

Don't group a large family of custom choices into one row unless the buyer can order it without another design session. Wholesale works best when the product is already defined.

Show the Finished Size and Package

List the physical size a buyer will stock. If the image size, paper size, and outside package size differ, label them separately. A shop needs to know what fits its display, bin, shelf, and storage area.

If you sell retail ready prints, list the finished print size and the included backing board and clear protective bag.

Use the current packaged prints guide to confirm what each package includes before the line sheet goes to a buyer.

Use plain material names. List the paper or surface when it helps the buyer explain the product. Don't paste a technical product-page paragraph into the line sheet. Keep the detail to what changes the order, display, or customer handoff.

Keep the Size Offer Deliberate

A three-size art print collection can keep the offer easier to understand and restock than a long list of nearly identical choices.

Choose sizes you can print, inspect, package, price, and replace consistently. A small entry size, a middle default, and a larger option can cover useful price points without creating too many files and packages. Leave off a size that only works as an occasional custom order.

Save the approved crop and package for every listed size. The line sheet promises that the product can be ordered again, so the studio record needs to support that promise.

List Wholesale and Suggested Retail Prices

Show the wholesale price and suggested retail price in separate columns. Make it clear whether prices are per piece, per pack, or per set. If a shop must buy a pack of six, don't show a single-piece price without explaining the pack.

Price the complete wholesale product. Include the print, backing, sleeve, label, normal spoilage, packing time, payment fees, and the shipping supplies that belong to the order. A wholesale price that only covers the printed sheet won't hold up when the order grows.

Define the Opening Order and Reorder Minimums

State the minimum opening order in dollars, units, or both. If reorders have a lower minimum, show that separately. Add any per-design or per-size minimum that the buyer must meet.

Keep the rule simple enough to check. A buyer should be able to build an order and know whether it qualifies without waiting for a custom calculation.

Give a Real Lead Time

List the normal production lead time and say when the clock starts, such as after payment and final order confirmation. If a large order, holiday period, or custom package may take longer, note that clearly.

Don't promise the fastest possible turnaround as the normal one. Use a lead time you can meet while printing, checking, packing, and replacing a damaged copy when needed.

Keep Shipping and Payment Terms Separate

Tell the buyer whether shipping is included, quoted after the order, or charged at a stated method. Add the normal payment method and timing. These terms may also appear in a wholesale agreement, but the line sheet should tell the buyer what to expect before ordering.

Use a separate note for returns, damaged shipments, exclusivity, territory, cancellations, and other business terms. Don't bury those rules inside a product description.

Add Contact, Order Method, and Revision Date

End with one clear order path. Give the buyer the contact name, email, website, and the exact way to submit an order. If you use an order form or portal, test the link before sending the sheet.

Put a revision date or version number on every page. Remove old copies when prices, sizes, packaging, availability, or lead times change. A current date helps a returning buyer avoid ordering from a sheet saved months ago.

Test the Sheet With One Sample Order

Ask someone unfamiliar with the offer to build a small order from the line sheet. Watch where they stop. Missing pack quantities, unclear size names, and hidden minimums usually appear quickly.

Then compare the test order with the studio production notes. Every item on the sheet should map to an approved file, package, price, and reorder path. Fix the line sheet or the product record when they don't agree.

Final Takeaway

A useful Art Print Wholesale Line Sheet is short because the products are clear. Show one buyable item at a time. Include the image, code, size, package, wholesale price, suggested retail price, minimums, lead time, shipping, payment terms, contact, order method, and revision date. Then test one order before sending it to buyers.

FAQ

What is the difference between a line sheet and a catalog?

A catalog can tell the full brand story. A line sheet is a short buying tool with the product, size, wholesale price, suggested retail price, minimum, lead time, and order details.

Should every available print size be on the line sheet?

No. Show the sizes you can produce, pack, price, and restock consistently. A smaller dependable offer is easier for a shop to buy and reorder.

How often should artists update a wholesale line sheet?

Update it whenever prices, sizes, packaging, minimums, lead times, or availability change. Add a revision date so buyers know which version is current.

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Christopher Abbott

About the Author

Christopher Abbott

Founder of The Stackhouse Printery, Chris is passionate about helping artists transform their work into museum-quality prints. With a Bachelor’s in Marketing from Florida State University and a background in design and production, he leads the studio’s mission to blend artistry, technology, and craftsmanship in every print.

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