TL;DR: Starting to sell your artwork online may appear daunting, but it’s really about taking those first steps: creating a website, learning how to capture and display your art, deciding on what to sell, finding the right printer, choosing where to sell, and finally, packaging and branding. This guide will walk you through all these aspects, with special focus on how The Stackhouse can assist you with high-quality printing solutions.

Setting Up Your Online Art Presence

The first move in selling art online is to establish a digital space where your audience can explore and purchase your work. Begin by building an art website to act as a comprehensive portfolio and sales platform. Choose a catchy domain name, preferably your artist name or studio name, and select a user-friendly website builder like Squarespace or Wix to create your site. Think of this website as your virtual art gallery where potential buyers can learn more about you and your work.

Capturing and Displaying Your Art Online

High-quality visuals are essential for selling art online. Utilize a good camera—smartphone cameras might suffice initially, but you might consider a professional camera for higher quality prints or reproductions. Be aware of lighting and try to photograph your artwork in natural light or with multiple light sources. Learn how to scan your art if you plan on selling digital reproductions.

What Type of Art Will You Sell?

Decide whether to sell original artworks, prints, or both. Consider making prints available to reach a wider audience without parting from the original pieces. Document each original piece meticulously with photographs before selling it—these can be useful for future prints or promotional material.

Choosing a Printer for Your Artwork

The quality of your prints can make a significant difference in how your art is perceived. High-quality prints, like those produced using the giclee technique available at The Stackhouse, ensure that the reproductions closely match the original in color and detail.

Determining Where to Sell Your Art Online

Once your art products are ready, consider the platform through which you will sell them. Options include your website integrated with a merchant platform like Shopify, specialized art sites like Etsy, or even broader platforms like Amazon for larger exposure.

Optimal Packaging for Art Shipment

Shipping your art safely to customers is crucial. Use sturdy packing materials, foam, or bubble wrap, and remember to mark packages with "do not bend" stickers or similar warnings to handle with care during transit.

Building and Promoting Your Artist Brand

Developing a recognizable artist brand can amplify your online presence. Engage actively on social media platforms, participate in online art communities, and perhaps extend your reach through in-person events like galleries or art shows to supplement your online activities.

Ready to Get Started?

If you're ready to start selling your art online, there’s no better time than now. With these strategies, combined with superior printing services from The Stackhouse, you’re set to embark on a successful digital art journey. Remember, each step you take is progress, and every piece you sell builds your path as an artist.

FAQs About Selling Art Online

  • How do I price my artwork online? Consider the cost of materials, the time invested, and the market standard for similar artwork. Don't undervalue your work, and ensure a margin that justifies your effort and skill.
  • Which is better for beginners, selling original art or prints? Selling prints can be a less risky way to start, allowing you to reach a wider audience without selling the original. Once you gauge the audience response, you can consider selling originals.

Feeling confident to take your art to the digital audience? Explore our printing solutions at The Stackhouse or request a free sample kit today to witness the premium quality we bring to your artwork!