Starting to sell your artwork online may feel daunting at first, but it’s all about taking one step at a time. From building your website to capturing your art, deciding what to sell, and finding the right printer, every move helps shape your creative business. This guide covers the key steps and how The Stackhouse can help you produce professional, gallery-quality prints that sell.
1. Build Your Online Art Presence
Your website acts as your digital gallery and storefront. Choose a clean, easy-to-navigate layout that lets your artwork shine. Platforms like Shopify, Squarespace, or Wix make it simple to launch a professional artist website—use your artist or studio name as the domain if possible. Include sections for your portfolio, bio, and contact information to help collectors connect with your story.
2. Capture Your Artwork Professionally
Great presentation begins with great visuals. Photograph your work using soft, even lighting or consider scanning originals for accurate color and detail. Our art scanning services can help you capture high-resolution images ready for printing or archiving.
3. Decide What to Sell
Many artists start by offering a mix of original works and high-quality reproductions. Giclée prints are especially popular because they let you sell limited or open editions without parting with your original pieces. Learn more about the process in our Giclée Printing Guide.
4. Choose a Professional Print Partner
Your prints represent your art, so quality matters. The Stackhouse produces archival-grade giclée prints that match your originals in tone, texture, and color fidelity. You can request a free media sample set to compare papers and finishes before listing your products.
5. Select Where to Sell
Once your artwork is ready, choose where your audience will find you. Selling directly through your website gives you the most control, but marketplaces like Etsy or Saatchi Art can expand your reach. You can even integrate with platforms like Shopify for seamless fulfillment through The Stackhouse.
6. Package and Ship with Care
Professional packaging protects your reputation. Use rigid mailers, corner guards, and archival sleeves for loose prints. Always mark packages with “Do Not Bend” and include branded inserts or thank-you notes to elevate the unboxing experience.
7. Build Your Artist Brand
Beyond the artwork itself, your brand identity shapes how buyers perceive your work. Use consistent photography, tone, and logo design across your website, emails, and social media. Share behind-the-scenes content, participate in online communities, and join local art shows to build credibility and visibility.
Start Selling Smarter
Bring your art to market with professional-quality giclée prints and archival scanning from The Stackhouse. Build your brand and grow your creative business.
