File prep
Prepare the file first
Embedded RGB profiles, brightness, crop, and resolution all affect whether color prints as expected.
Color guide
Color Correction Explained
Understand what printers do, what standard printing leaves unchanged, and when color correction or proofing is worth requesting.
What “color correction” means in professional printing
Color correction refers to intentional adjustments to tone, brightness, contrast, saturation, or color balance to reach a specific visual result.
Those adjustments require context. A printer cannot know whether an image should be warmer, brighter, softer, moodier, more neutral, or closer to an original without a reference or clear direction.
What The Stackhouse does by default
By default, we print files as uploaded. This means:
- Embedded color profiles are respected.
- Files are printed using a color-managed workflow.
- No subjective brightness, contrast, saturation, or color-balance changes are made.
- No creative interpretation is applied.
If a file is technically print-ready, it will be printed consistently according to the information in the file. For technical standards, see the Submit Artwork & File Prep Guide.
Why color correction is not automatic
Automatic correction may sound helpful, but it can create unwanted changes. There is no single “correct” edit for every image, and creative intent cannot be inferred from the file alone.
Because of that, correction is only applied when it is requested, included in a defined workflow, or reviewed as part of a proofing process.
When color correction is appropriate
- Artwork scanning: physical originals need careful digital translation.
- Proof-based workflows: adjustments can be reviewed and approved before final production.
- Custom projects: correction is part of the agreed scope.
- Explicit requests: expectations are clearly defined before printing.
Color correction vs file accuracy
File accuracy means the file is technically prepared for print: good resolution, RGB color mode, embedded profile, and reviewed crop.
Color correction changes the image’s appearance. It affects interpretation, mood, and visual intent.
Common misconceptions
“You’ll fix it if it looks wrong”
Printers cannot know what “wrong” means without context, a reference, or a proofing step.
“It matched my screen”
Screens emit light, prints reflect light, and most screens are much brighter than paper. A screen match is not a reliable print reference by itself.
“It just needs a small adjustment”
Even small adjustments are subjective. They still require direction and approval.
How to get the best results
- Prepare accurate, print-ready files.
- Embed an RGB color profile.
- Review brightness, contrast, and crop before upload.
- Order a proof when color accuracy is critical.
- Use professional scanning for physical artwork originals.
Presentation choices like size, borders, and cropping can also affect the final look. Learn more in Selecting Print Size & Border Options.
Next steps
Next steps
Set up color expectations before printing
Use these pages when color, file setup, or surface choice is the part that needs more confidence.
Frequently Asked Questions
Do you color correct every order?
No. By default, we print files exactly as uploaded using a color-managed workflow. No subjective changes are made unless color correction is explicitly requested or included as part of a defined workflow.
Why does my print look darker than my screen?
Screens emit light, while prints reflect light. This difference often makes prints appear darker, especially if a screen is bright or not calibrated. This is normal and not an indication that something was “wrong” with the file or print.
Can you match my screen exactly?
No. Screens and prints behave differently, and an exact visual match is not possible. Accurate results come from proper file preparation, calibrated displays, and proofing rather than screen matching.
What do you need in order to do color correction?
Color correction requires clear direction. This may include reference images, notes about desired changes, or a proofing step where adjustments can be reviewed and approved. Without context, corrections cannot be assumed.
Is color correction included in standard printing?
No. Standard printing focuses on accuracy and consistency, not creative interpretation. Color correction is a separate process that must be intentionally requested.
When should I order a proof?
If color accuracy is critical, a proof is strongly recommended. Proofs allow you to evaluate the print under real lighting conditions before final production.
Does embedding a color profile mean you’ll adjust my file?
No. Embedded profiles help ensure accurate interpretation of your file, but they do not trigger subjective adjustments. Files are still printed as provided.
Is color correction different for scanned artwork?
Yes. Scanning physical artwork often includes correction to accurately translate the original into a digital file. This is a defined process with review and intent, unlike standard print-only orders.
What’s the best way to avoid unexpected color results?
Prepare print-ready files, embed an appropriate RGB profile, review files carefully, and order a proof when color is important. For physical originals, professional scanning provides the most predictable results.